Healthcare providers shoulder numerous responsibilities toward their patients and are constantly seeking ways to improve their services. While subscription-based models have found success in various industries like entertainment with the likes of Netflix and Amazon, their application in healthcare is relatively new. Consequently, many healthcare providers are still acquainting themselves with the intricacies of this approach. Upon subscribing to a healthcare model based on subscriptions, patients willingly commit to a specific timeframe, during which they gain access to dedicated time, facilities, and a range of offered services
By introducing subscription-based models in healthcare, providers can extend an array of services including primary care, specialized consultations, and telemedicine. These models offer convenience and ease of use for both healthcare providers and patients, with upfront payment methods that streamline the process



In today’s healthcare landscape, one of the modern approaches to enhance practice and reach a broader audience is through the implementation of subscription-based healthcare models (SBHM). By offering SBHMs, patients can gain access to personalized healthcare services based on their individual health preferences, thereby ensuring accessibility for a diverse patient circle. This expansion facilitates a wider customer base, promoting financial stability and growth for healthcare providers.


SBHMs play a pivotal role in elevating the patient experience by providing increased healthcare resources and convenient access. This fosters long-term relationships between healthcare providers and patients, as telehealth appointments allow for flexibility in scheduling consultations. Furthermore, SBHMs empower patients by enabling them to seek consultations from different doctors or specific specialists, facilitating second opinions, and enhancing their engagement in managing their health.


With fewer patients in the queue, healthcare providers utilizing SBHMs can allocate dedicated time to focus on each patient, delivering quality healthcare services and yielding positive health outcomes. This personalized attention fosters patient engagement in utilizing available health resources, promoting a healthy lifestyle. Additionally, the financial commitment made by patients through their subscription model serves as a motivating factor, encouraging greater utilization of healthcare services offered through the model.


SBHMs embrace shared responsibilities with healthcare providers by emphasizing on preventive care and early interventions facilitated through telehealth apps. This proactive approach helps avoid emergencies and significantly reduces hospitalizations and emergency room visits. Studies have shown that primary care models, such as those offered by IORA Health, resulted in a 40% reduction in hospitalizations and 20% fewer emergency room vists, highlighting the effectiveness of SBHMs in minimizing unnecessary hopital admissions.


SBHMs provide healthcare providers with the opportunity to creatively structure monthly or yearly healthcare packages that cater to patients’ financial affordability. This enables providers to attract a wider patient base while maintaining affordable SBHMs. By gaining insights into incoming revenue through SBHMs, providers can stay up-to-date with financial estimates, enabling more informed decision-making and effective budgeting.


SBHMs facilitate quick and personalized online healthcare services, crafting a one-on-one experience for patients. Online telehealth services eliminate network restrictions, ensuring seamless delivery of healthcare. The sharing of information within each subscription-based telehealth model revolves around individual healthcare preferences and needs, further enhancing the patient experience.


Affordability : Some patients may find the SBHM not affordable as they are used to getting healthcare services for free and will be hesitant in spending a specific amount in subscribing to these healthcare models.
Solution: This includes highlighting the comprehensive and personalized care patients will receive in exchange for their subscription fee. By clearly communicating the benefits of proactive and preventive care, providers can help patients understand the long-term cost savings and improved health outcomes associated with SBHMs. Flexible pricing options and financial assistance programs can also be explored to accommodate patients with varying financial capabilities.

Upskill Existing Healthcare System: Implementing subscription-based models may require
additional knowledge and skills related to telehealth technology, patient engagement
strategies, and personalized care delivery.

Solution: To address this challenge, healthcare providers can implement
the following strategies:

  • Comprehensive Training Programs

  • Continuous Education

  • Cross-Functional Collaboration

  • Regular Performance Feedback

By prioritizing continuous education, training, and adapting to new changes, healthcare providers can overcome the challenges associated with implementing SBHMs and ensure a smooth transition for both patients and healthcare workers.
Billing and Charting: The implementation of SBHMs may require adjustments to billing and charting processes. Healthcare providers must ensure that their systems and workflows are equipped to handle the unique billing requirements associated with SBHMs. This may involve integrating new software or updating existing systems to accurately track and process subscription-based payments, while also maintaining comprehensive and compliant medical charts.
Public Health Plans: SBHMs may have implications for public health plans, as they introduce a new payment model that differs from traditional fee-for-service arrangements. Healthcare providers should proactively engage with public health plan administrators and policymakers to understand any potential impacts or considerations. Collaboration and open dialogue can help navigate any regulatory or reimbursement challenges that may arise.
Compliance: Compliance with healthcare regulations and standards remains paramount when implementing SBHMs. Providers must ensure that their subscription-based models align with relevant laws, including patient privacy and data protection regulations. It is quite beneficial to maintain accurate and up-to-date documentation, obtain informed consent, and protect patient information through secure digital platforms.
By robustly addressing these aspects and focusing on affordability, billing, charting, public health plans, and compliance, healthcare providers can navigate the challenges associated with implementing SBHMs. This proactive approach ensures a smooth transition, fosters patient trust, and enhances overall healthcare delivery while complying with regulatory requirements and maintaining public health standards.
The implementation of subscription-based models in the healthcare industry holds immense potential and numerous hidden advantages. By embracing this innovative approach, healthcare providers can not only enhance patient satisfaction but also target a wider consumer market, leading to an increase in revenue. Through the provision of hands-on healthcare features tailored to individual health conditions, subscription-based models offer personalized and comprehensive care to patients. This proactive approach helps healthcare providers improve the quality of services they offer and contribute to better health outcomes.
Additionally, the predictable revenue generated by subscription-based models allows for effective financial planning and investment in technology and staff, further improving the overall healthcare experience. Embracing subscription-based models in the healthcare sector is a forward-thinking strategy that benefits both providers and patients, paving the way for a more patient-centered and sustainable healthcare system.